AB Companies

Above and Below Contracting

September 29 - October 5, 2026

Google Ads

Impressions

926

CTR

7.13%

Conversions

4

Cost / Conv.

$10.89

Cost

$43.57

Campaign Breakdown

Campaign	Status	Budget	Impr.	CTR	Clicks	Conv.	Cost/Conv.	Cost
Search \| General	Eligible	$1.00	125	17.6%	22	2	$3.31	$6.62
PMAX \| General	Eligible	$5.00	801	5.49%	44	2	$18.48	$36.95

Conversion Types

Conversion Category	Conversions
Phone call lead	3
Request quote	1

Keyword Performance

Keyword	Impr.	Clicks	CTR	Conv.	Avg. CPC	Cost
above and below contracting	102	19	18.63%	2	$0.29	$5.52
hydro excavation services	15	3	20%	0	$0.37	$1.10
excavation companies near me	7	0	0%	0	$0	$0
hydro excavation near me	1	0	0%	0	$0	$0

Meta Ads

Impressions

15,862

CTR (All)

4.43%

Submit Applications

21

Cost / Submit App

$10.73

Amount Spent

$225.33

Campaign Breakdown

Campaign	Impr.	CTR (All)	LP Views	Purchases	FB Leads	Submit Apps	Spent
Recruiting \| Leads Campaign	15,862	4.43%	215	0	0	21	$225.33

Event Flyer

Event Shirts

Content / Open House Flyers

FAQ Email

Social Media Planner

Above and Below Plumbing

September 29 - October 5, 2026

Google Ads

Impressions

1,316

CTR

5.09%

Conversions

18

Cost / Conv.

$26.19

Cost

$471.47

Campaign Breakdown

Campaign	Status	Budget	Impr.	CTR	Clicks	Conv.	Cost/Conv.	Cost
PMax \| General	Eligible	$50.00	993	3.83%	38	17	$17.65	$300.01
Search \| General	Eligible	$25.00	323	8.98%	29	1	$171.46	$171.46

Conversion Types

Conversion Category	Conversions
Phone call lead	18

Keyword Performance

Keyword	Impr.	Clicks	CTR	Conv.	Avg. CPC	Cost
plumber near me	72	12	16.67%	0	$8.74	$104.89
water heater repair near me	22	5	22.73%	1	$6.94	$34.72
plumber	17	1	5.88%	0	$7.67	$7.67
plumbing repair	12	1	8.33%	0	$8.87	$8.87
tankless water heater installation	10	1	10%	0	$10.85	$10.85
plumber arnold mo	7	3	42.86%	0	$1.59	$4.78

Meta Ads

Impressions

30,833

CTR (All)

1.62%

Messenger Calls

7

On-Facebook Leads

2

Amount Spent

$364.42

Campaign Breakdown

Campaign	Daily Budget	Impr.	CTR (All)	LP Views	Msg Calls	Cost/Call	FB Leads	Cost/Lead	Spent
Leads Campaign \| General	$15	3,953	1.62%	1	0	N/A	2	$68.62	$137.23
Call Campaign	$30	26,880	0.75%	0	7	$32.46	0	N/A	$227.19

Email Marketing

Fall Newsletter

Email Stats

Scheduled October Email

SMS Message After Job Completed

Hi [First Name],

Thank you for choosing Above & Below Plumbing! We'd love to hear about your experience with our team. Please take a moment to share your feedback here: [SURVEY LINK]

Your feedback helps us continue improving and providing great service to our customers. Thank you!

Social Media Planner

AB SignWorks

September 29 - October 5, 2026

Google Ads

Impressions

211

CTR

7.11%

Conversions

1

Cost / Conv.

$34.56

Cost

$34.56

Campaign Breakdown

Campaign	Status	Budget	Impr.	CTR	Clicks	Conv.	Cost/Conv.	Cost
General \| Search \| ab-signworks	Eligible	$5.00	211	7.11%	15	1	$34.56	$34.56

Conversion Types

Conversion Category	Conversions
Submit lead form	1

Keyword Performance

Keyword	Impr.	Clicks	CTR	Conv.	Avg. CPC	Cost
custom shirts	68	7	10.29%	0	$2.28	$15.96
custom signs near me	32	2	6.25%	0	$2.99	$5.99
sign company near me	21	1	4.76%	1	$3.25	$3.25
sign shop near me	20	2	10%	0	$2.01	$4.01
custom apparel	18	1	5.56%	0	$1.59	$1.59
custom t shirts	12	0	0%	0	$0	$0

Meta Ads

Impressions

3,820

CTR (All)

3.32%

On-Facebook Leads

13

Cost / Lead

$7.72

Amount Spent

$100.34

Campaign Breakdown

Campaign	Impr.	CTR (All)	LP Views	Purchases	Web Leads	FB Leads	Cost/Lead	Spent
Traffic \| Campaign - Copy	2,327	2.15%	42	0	0	0	N/A	$12.81
Leads \| Campaign	1,493	5.16%	11	0	0	13	$6.73	$87.53

LinkedIn Ads

Impressions

4,051

CTR

5.38%

Clicks

218

CPC

$0.32

Amount Spent

$69.60

Campaign Breakdown

Campaign	Impr.	CTR	Clicks	CPC	Spent
AB Sign Works	4,051	5.38%	218	$0.32	$69.60

Email Marketing

September Newsletter

Email Stats

Need Approval: October Email

Need Approval: FAQ Email

Social Media Planner

AB Traffic Solutions

September 29 - October 5, 2026

Google Ads

Impressions

437

CTR

3.66%

Conversions

0

Cost / Conv.

N/A

Cost

$33.93

Campaign Breakdown

Campaign	Status	Budget	Impr.	CTR	Clicks	Conv.	Cost/Conv.	Cost
Search \| Sell Equipment	Eligible	$5.00	437	3.66%	16	0	N/A	$33.93

Keyword Performance

Keyword	Impr.	Clicks	CTR	Avg. CPC	Cost
traffic cones for sale	60	3	5%	$2.22	$6.66
traffic signs for sale	36	3	8.33%	$2.68	$8.04
traffic barricades for sale	27	0	0%	$0	$0
road signs for sale	25	1	4%	$1.94	$1.94
construction signs for sale	21	2	9.52%	$2.50	$5.00
arrow board for sale	21	1	4.76%	$2.23	$2.23

Meta Ads

Impressions

5,406

CTR (All)

4.16%

On-Facebook Leads

5

Cost / Lead

$21.11

Amount Spent

$105.53

Campaign Breakdown

Campaign	Impr.	CTR (All)	LP Views	FB Leads	Cost/Lead	Spent
Buy & Rent \| Traffic Campaign	10,614	1.52%	140	0	N/A	$49.19
Buy & Rent \| Lead Campaign	31,857	2.65%	12	68	$5.59	$380.34

LinkedIn Ads

Impressions

1,362

CTR

0.59%

Clicks

8

CPC

$8.74

Amount Spent

$69.88

Campaign Breakdown

Campaign	Impr.	CTR	Clicks	CPC	Spent
Buy/Rent Equipment	1,362	0.59%	8	$8.74	$69.88

Email Marketing

September Newsletter

Email Stats

Need Approval: October Email

Need Approval: FAQ Email

Social Media Planner

AB Contracting

AB Plumbing

AB SignWorks

AB Traffic Solutions

Above and Below Contracting

Campaign Breakdown

Conversion Types

Keyword Performance

Campaign Breakdown

Above and Below Plumbing

Campaign Breakdown

Conversion Types

Keyword Performance

Campaign Breakdown

Fall Newsletter

Email Stats

AB SignWorks

Campaign Breakdown

Conversion Types

Keyword Performance

Campaign Breakdown

Campaign Breakdown

September Newsletter

Email Stats

AB Traffic Solutions

Campaign Breakdown

Keyword Performance

Campaign Breakdown

Campaign Breakdown

September Newsletter

Email Stats